Umbrellas are not luxury items but a necessity for many. This reality birthed the collaboration between BetPawa (a leading betting company) and HfUmbrella, a top manufacturer of quality umbrellas for various purposes.
HfUmbrella is a brand that stands for customer satisfaction and quality; hence, it is no surprise that BetPawa chose them for their initiative. The collaboration between these two top companies met the needs of many market vendors in Ghana and we will detail the process and the results in this case study. Read on to find out more!
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The Problem
Mrs. Angela is a mother of two who owns a stall in Madina market in Accra, Ghana. Following some research, BetPawa identified that Mrs. Angela and many other stall owners in major markets in Accra have a common challenge that affects their productivity while working.
Several market vendors set up their stalls without adequate shelter; exposing them and their goods to unfavorable weather conditions like extreme sunlight or heavy rainfall. These factors affected many of these vendors because they are less productive when the weather gets unpredictable. Poor weather conditions also compromise the health of these vendors, leading to weather-related illnesses.
Mrs. Angela attested to financial losses caused by treating preventable illnesses and also damage to goods caused by extreme weather conditions. In her words, she explained that sometimes market vendors wear “rubber gears” to stay covered while it rains but it does little to circumvent the adverse effects of heavy rainfall.
BetPawa recognized this pertinent issue in Madina and several other markets in Accra and thus, developed an initiative to help Mrs. Angela and other market vendors stay protected when the weather gets bad.
The BetPawa and HfUmbrella Initiative
This initiative for market vendors involved providing free 2,800 custom outdoor advertising umbrellas and 2,500 branded aprons to various market stalls across Accra, Ghana. Major areas of benefit are Madina, Agbogbloshie, Kaneshie, Makola, Kasoa, Ashaiman, Nima, and Circle Tip-Toe Lane. By identifying the need of market vendors, BetPawa was able to solve a major issue for many thereby improving productivity, and reducing illnesses and financial losses.
The results from this initiative were huge as various beneficiaries told tales of how the new umbrellas have been a better source of protection than what they formerly had.
In the next sentences, we will highlight the major benefits of this collaborative initiative between BetPawa and HfUmbrella. The BetPawa outdoor advertising umbrella and branded aprons were key tools for empowering market women and vendors. The umbrellas were large enough to provide cover and protection for both vendors and their goods; reducing damage and preventing exposure to harsh weather conditions.
It also means that no matter the weather situation, market vendors can continue with their trade without interruption. This boots productivity and reduces the financial losses that many face due to unpredictable weather conditions.
Not only was this initiative of benefit to market vendors in Ghana, but it also provided free media for advertisement for BetPawa. The BetPawa outdoor advertising umbrellas all had the logo and brand details of BetPawa imprinted on the canopy area of the umbrellas. The marketplace is a large space for effective advertisement and traffic gathering; hence, it helped to increase brand visibility for BetPawa.
For as long as these outdoor advertising umbrellas stay up in Accra markets, more people will learn about BetPawa and what they do. Market vendors, shop owners, and buyers who have not heard about BetPawa in the past will have their interests piqued; increasing brand awareness and providing a pool of potential clients.
Another great benefit of this initiative was the promotion of social good and community engagement. The lack of shelter for market stalls was a common challenge for the market communities in Accra, solving this problem fostered community engagement and strengthened the ties between the communities involved.
In essence, this initiative was of major benefit to market vendors as individuals, BetPawa as a business, and Accra as a community.
How Your Business Can Benefit
As a brand or business owner, you can take advantage of initiatives such as this to increase your brand awareness, improve visibility, and promote your business. With HfUmbrella, you can create custom umbrella pieces using your brand features.
Apart from quality umbrellas, another great benefit of collaborating with HfUmbrella is you can make bulk purchases and enjoy special offers. Whether you want large outdoor advertising umbrellas or you prefer smaller sizes to use as company gifts, we can make it happen. Contact us at HfUmbrella today and we can start the process of creating functional umbrella pieces for your business.
