“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.” –Colin Powell.
This quote sums up the success story of one of the biggest umbrella manufacturing companies in China. In a fast-paced world like ours, every business owner must recognize the need for special qualities to help their business stand out, distinct from others. It is with this recognition that the HfUmbrella Umbrella Company has grown to its international standards.
Led by its Manager, Justin, this company started as a small-scale business, providing needed covers for harsh weather conditions and serving the needs of many. However, the journey to greatness for this business was rough with several challenges.
Justin began with a large number of employees, hoping that the large number would influence rapid growth for this business. However, he soon realized that growth was not about the number, but a need to focus on what was essential.
He made a bold choice for the business by reducing the number of employees, choosing goal-oriented personnel alone, who shared in his vision. Also, rather than focus on number, Justin paid attention to product and service delivery.
This Umbrella Factory was transformed with a few steps. One, there was more attention on understanding the specific needs of customers and meeting them with the best services and products. Two, the development of unique products, clearly different from the norm, and well-suited for the targeted market segment.
The story did not end there. Justin took this development further by creating an organized structure with a focus on sustainability and also creating room for criticism and self-improvement. These adjustments made business slow, but were beneficial in the long run.
John Wooden once said, “it takes time to create excellence. If it could be done quilt, more people would do it.”
It was in understanding this that Justin was able to build a factory that speaks of excellence, opposite to the general belief that being slow means being backward. Like this Umbrella Factory tells us, being slow births sustainability. For HfUmbrella company, being slow is fast as all products undergo quality processing, standardization, and rigorous quality assurance processes to produce the best market quality.
The painstakingly, slow process of production, organization, excellent customer service and delivery has led to the birth of a company that stands tall in the competitive market space with a strong structure to stand the test of time.
This story is an inspiration to all businesses and business owners who want the experience of small and beautiful persistence. You must strive for quality production, standardization, and a common goal, as all of these lead to the key to a sustainable business.
